Showing posts with label hoboken. Show all posts
Showing posts with label hoboken. Show all posts

11.18.2010

the outtakes











Now that the cake has been revealed, I thought I would show some of the real madness that went on during the creation of the Fiat cake! How else does one keep up with the energy of this place but to have some fun... often. One of the many other cakes that was made over the four days I was there appeared on Jay Leno last night with Buddy, the poor pizza cake got smooshed by the Fiat.

11.14.2010

Carlo's Bakery











After four days of sugar while photographing at Carlo's, I'm happy to be sugar-free today. It was amazing to watch first hand how they work - beyond the creation I was there to document, the bakery is spinning around trying to keep up with the line out front - the wedding cakes, birthday cakes, just because cakes, the thousands of cannolis, cookies, the book signings, etc - all while keeping a smile on their faces. And just when you think it cannot get any crazier a celebrity stops in and everyone needs a photo. Sometimes they forget they are celebrities too, but when they step outside for some air or to load a delivery, there are fans standing by waiting and no matter what, they let a photo or 10 be taken. All in a day's work. I think a lot of people could take a cue on how to run a business from this family... no wonder they have a TV show!

11.11.2010

Bake me a cake as fast as you can.



Having fun with the Cake Boss crew.